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Ankush Bahuguna: Redefining Beauty with Bold Authenticity

Who’s breaking beauty stereotypes with fearless flair? Meet Ankush Bahuguna (@wingitwithankush), a Forbes India Top 100 Digital Star charming 1.3M Instagram followers and 801K YouTube subscribers. From Delhi’s vibrant streets to global runways, Ankush’s genuine style makes him a trailblazer. Ready to wing it? Here’s his story, crafted for The Influencer Times.

From Comedy to Couture

Ever thought comedy could lead to beauty stardom? Ankush, once a stand-up comic, pivoted to beauty and fashion in 2020, challenging gender norms with bold makeup tutorials and menswear tips. His viral “Wing It With Ankush” series—think glittery eyeshadows and spunky outfits—earned him a Cannes appearance and collabs with Nykaa and MAC. Fans rave, “You make beauty so inclusive!”

Why He’s a Game-Changer

What sets Ankush apart? His content is a vibrant celebration:

  • Authentic Reviews: Honest takes on affordable serums or luxury palettes.
  • Men’s Beauty: Normalizing makeup for all, with tutorials like “Date Night Looks.”
  • Fashion Flair: Quirky jackets to ethnic kurtas, styled with confidence.

His Man’s World column and podcast Spill The Tea blend humour with heart, sparking comments like “Your vibe is everything!”

At 30, Ankush’s resilience shines, even after overcoming a 2025 digital scam ordeal, using it to raise cyber awareness.

Loving Ankush’s bold vibe? Got a tale to share? Drop it at theinfluencertimes.in/share—let’s amplify your spark! #BeautyInspo #IndianFashion #InfluencerTimes