At 56, Deeba Rajpal proves passion has no age limit. This Gurgaon-based baker, food stylist, and photographer ranks #46 on Forbes India’s Top 100 Digital Stars 2024. Her Instagram, @passionateaboutbaking, delights with vibrant, eggless desserts. Deeba’s journey from corporate life to a global foodie favorite inspires home cooks across India. Her colorful tarts, cheesecakes, and dessert cups captivate, earning 183K+ average impressions and a 1.46% engagement rate. Curious about this baking sensation? Let’s explore Deeba’s sweet success!
From Corporate to Culinary
Deeba’s love for baking sparked in childhood. However, she only turned it into a career in her 40s. In 2017, she left her corporate job and launched her blog, Passionate About Baking. There, she shared recipes and stunning food photos. Early on, she joined global food blogging groups like Daring Bakers. These communities helped her master desserts like lemon meringue pie and opera cake. By 2021, Deeba published her first cookbook, Passionate About Baking, featuring quick chocolate recipes. Now, with a Goat Score of 8.28 and a 77.6% Genuity Score from Forbes, her authentic, seasonal creations make her a foodie icon.
Eggless, Artful, and Heartfelt Content
Deeba’s Instagram is a visual feast. For instance, vegan coffee puddings with rose petals or indulgent Biscoff dessert shots steal the show. She specializes in eggless desserts, a shift she embraced during COVID-19 lockdowns. “I love baking without eggs,” she told Forbes India, focusing on small, mindful portions like black forest dessert cups. Her mantra is simple: use seasonal produce and bake from scratch. Her Reels, averaging 340K views, mix recipes with styling tips, such as using tealights for ambiance. Food critic Marryam H Reshii praises Deeba’s photography: “Her photos seem effortless, but they’re masterful.”
Why Deeba Shines in 2025
Deeba’s #46 rank on Forbes’ 2024 list, curated with GroupM’s Goat Agency, reflects her impact. Her 183K average impressions and authentic engagement stand out, measured by a proprietary algorithm. Unlike some influencers, Deeba stays true to her vision, rarely accepting brand deals. Her recent X posts about eggless Diwali sweets are gaining traction, and fans eagerly await her next eggless dessert cookbook. At 56, she inspires Gen Z and boomers alike, proving it’s never too late to chase dreams.
Deeba Rajpal’s rise from a blog to Forbes’ Top 100 shows passion and persistence pay off. Her eggless, seasonal desserts resonate with India’s home bakers, and her photography sets trends. Want to try her recipes? Follow @passionateaboutbaking on Instagram for desserts and styling tips. Which of Deeba’s creations inspires you? Share below! Stay tuned to The Influencer Times for more stories on India’s digital stars.
